No matter how useful a tool is, you still want it to look good in your home! To ensure that your paper towel holder matches your home's unique aesthetic, start by defining just what that aesthetic is. Take a stroll around your property, look closely at your kitchen, and notice:
What colors you have on display. Do you lean towards bright and colorful patterns, or are you more into pastels and neutrals?
What metals you have on display. Copper, aluminum, stainless steel, brass - often, metals fade into the background as neutrals, but they each have a unique cast and tint.
How busy your home is? Are you a maximalist, a minimalist, or somewhere in between? Are your counters filled with items, or are they mainly clutter-free?
A wall - or cabinet - mounted paper towel holder can help keep the focus on your decor and help maintain a minimalist, clear-counter vibe, if that's what you're looking for. Because a paper towel holder is rarely going to be a statement piece, as far as color goes, it's likely going to be a good idea to match the colors or metals most represented in your kitchen. However, if you like bright colors and a busy aesthetic, go for a colorful, patterned piece!